Designing An Effective Email Lead Page
September 22, 2008 | Leave a Comment
Squeeze pages, sometimes also known as lead generator pages, are one of the basics on an internet marketer's arsenal.
Squeeze pages are very, very single minded pages. Their aim is to get someone to sign up to your email list. Once they've signed up, you have their permission to email them over and over again. But you need them to sign up to your list first!
First up, choose a template for your squeeze page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. The free option is OK if your market isn't saturated. Don't use them for more competitive markets such as dieting, day trading, internet marketing and even dog training. If you don't do this, there's a high chance that your potential customer will have encountered a near-identical squeeze page so many times before, they're bored with it. Which means they'll be more likely to click away.
Then change your template. At the very least, you'll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some people report results in the order of 70% and more sign-ups from their squeeze pages.
You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.
Nowadays, video is being used more and more on squeeze pages. Many marketers have found that using a "part one" video on their squeeze page with "part two" only available after sign-up is a very effective technique. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. If you don't rememer these, think of the ending of an episode of the television show "24". Make sure your viewer is hungry for more information. Which they'll get in return for their email address.
You can get your squeeze pages designed at the click of a button with this simple lead page generator.
A Work At Home Business-6 Vital Tips To Your Success
September 18, 2008 | Leave a Comment
There are a large and vast array of business opportunities available to you, that will allow to work at home and become free from the 9 to 5 routine. It is not a new concept to start a work at home business. There are many older type home based businesses, Such as, child day care, candle making, catering and much more. However the internet has largely improved the home based business opportunities.
If you do consider a home based business as an option, then it is better for you to have a passion for it. You will need to work hard, especially when first starting. If you are dedicated and put the effort in, then you will gain the rewards once your home business is established.
A work at home business does initially require hard work, but at the same time you have the freedom of working at home and spending more time with your family.
Before you start your business, you need to plan well and decide which type is going to suit you. Also consider, what is right for others, may not be right for you.
It is not the easiest of tasks starting a work at home business. First you must consider what the risks are, also does it require a large or small investment to start it. You could always seek the help of an small business adviser, just to be on the safe side.
Here are some essential tips for starting a work at home business.
Before you start a home based business, think about organising it properly. this will save you any unnecessary delays. The following advice is essential for home business success
1. A phone with unlimited long distance calling option, caller Id, Voice mail, call forwarding and anonymous call rejection.
2. It is a absolute must to have a calendar.
3. A Computer with high speed internet connection, flash player, Adobe reader etc, are also important. You can use email software like outlook or outlook express for business email and it looks more professional than the free services.
4. A good filing system is extremely important, this is so you are organised and can work more efficiently.
5. Use a instant messenger service to communicate with your online contacts and getting your questions answered. This will leave your phone line open for incoming calls from prospective customers.
6. If you need to, use a room in your home for business purposes. But make sure you will be able to work peacefully there
These are simple steps, but if you follow them, they will help you start your business and run it successfully.
