The New and Improved Hoax

September 9, 2008 | Leave a Comment

Have you ever read a headline like one of these?

• With this new tactic you can double your customers…
• I made $54,3923 in one day with this amazing tactic…
• This one tactic can revolutionize your business…

These are all examples of what I call the “New and Improved Hoax”.  Many times, businesses try to sell you something simply by slapping a “new and improved” sticker on the front.  They make it sound so neat, so cool, and so interesting.  By the time you finish listening to the sales message you swear that this new tactic is just the diamond in the rough you are looking for.  When in reality, it doesn’t do a doggone thing for you or your business.

Why?  Because no TACTIC can save your business.  What you need is a healthy business STRATEGY.

Here is what I mean.  A tactic is just one step in a series of steps.  It is just one link in an entire chain.  In order for the tactic to work you must have understand the entire series of steps.  You have to understand the entire chain.  In other words, before you try a new tactic be sure you know how it affects your business.

• Does the tactic feel too good to be true?
• Do you know why the tactic works?
• Do you have all of the support systems to make sure the tactic works best?

There are a LOT of good tactics out there, but if you don’t understand them you could have very unpredictable results.  Make sure the tactic weaves well into the operations of your business.  Use this logic below to help.

• What does your business offer?
• Do people actually want your product?  How do you know?
• How do you deliver your product?
• How will this new tactic help your customers enjoy your product more?

Good luck building your business.