Designing An Effective Email Lead Page

September 22, 2008 | Leave a Comment

Squeeze pages, sometimes also known as lead generator pages, are one of the basics on an internet marketer's arsenal.

Squeeze pages are very, very single minded pages. Their aim is to get someone to sign up to your email list. Once they've signed up, you have their permission to email them over and over again. But you need them to sign up to your list first!

First up, choose a template for your squeeze page. You can find landing page templates for free or for a small charge. Or you can have one designed specially for you. The free option is OK if your market isn't saturated. Don't use them for more competitive markets such as dieting, day trading, internet marketing and even dog training. If you don't do this, there's a high chance that your potential customer will have encountered a near-identical squeeze page so many times before, they're bored with it. Which means they'll be more likely to click away.

Then change your template. At the very least, you'll want to put in your own headline and bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some people report results in the order of 70% and more sign-ups from their squeeze pages.

You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.

Nowadays, video is being used more and more on squeeze pages. Many marketers have found that using a "part one" video on their squeeze page with "part two" only available after sign-up is a very effective technique. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. If you don't rememer these, think of the ending of an episode of the television show "24". Make sure your viewer is hungry for more information. Which they'll get in return for their email address.

You can get your squeeze pages designed at the click of a button with this simple lead page generator.